As an active member of the Pacific Asia Travel Association (PATA), Crystal Holidays not only reaffirmed its position in Vietnam's tourism industry but also extensively promoted the unique values that Vietnamese tourism offers on the regional map. PATA Travel Mart, an annual event that gathers leading travel businesses and service providers from various countries, provided an opportunity for Crystal Holidays to foster cooperation, exchange, and expand its global tourism market.​

At PATA Travel Mart 2024, Crystal Holidays' booth quickly attracted special attention from tourism experts, partners, and visitors. The booth was likened to a "gateway" opening up journeys to explore Vietnam's beautiful destinations through the distinctive products and services of the All-In-One smart tourism ecosystem—a brand that has established Crystal Holidays' reputation.​

Crystal Holidays showcased detailed and appealing services such as hotel management, MICE services, ticketing and visa services, along with a series of unique tours rich in Vietnamese and Southeast Asian cultural identity, including Active Travel Asia, Mekong Tour, and Indochina Tour. Notably, forest–bay–island exploration tours featuring the 5-star Blue Diamond cruise service, especially overnight journeys on Bai Tu Long Bay and Lan Ha Bay, became unmissable highlights. Simultaneously, Crystal Holidays actively promoted high-end accommodation, resort, and entertainment services at leading resorts it operates, such as Centara Mirage Mui Ne.​

Looking ahead to 2025, Crystal Holidays plans to expand with more unique new tours on Bai Tu Long Bay, offering tourists novel and distinctive exploration experiences. This initiative not only enhances Crystal Holidays' position in the high-end resort tourism market but also promises to strongly boost the development of Van Don's tourism sector—a destination increasingly attracting tourists due to its pristine bay heritage and diverse tourism potential.​

In its market development strategy, Crystal Holidays focuses on targeting key markets like China and South Korea, with plans to bring tourists from these countries to strategic destinations in Vietnam such as Van Don (Quang Ninh) and Mui Ne (Binh Thuan). Accordingly, Crystal Holidays has cleverly integrated familiar tastes and preferences, along with suitable experiences and services for tourists from these important markets, into its tour activities right from the itinerary planning stage.​

Notably, with Van Don International Airport set to launch two new international routes connecting to Wuxi (China) and Jeju (South Korea) from October 2024, Crystal Holidays will gain a significant advantage in realizing its strategy to expand these key markets.​

Besides the major markets of China and South Korea, Crystal Holidays is also actively targeting high-end customer segments from Europe and the United States—those seeking comprehensive and upscale travel experiences with traditional Eastern-themed tours such as exploring the Mekong Delta, Sapa, Ninh Binh, and more.​

These tourism products not only reflect the diversity within Crystal Holidays' tourism ecosystem but also align with the trend of green and sustainable tourism, attracting a large number of international tourists.

Throughout the duration of PATA Travel Mart 2024, Crystal Holidays not only introduced its portfolio of attractive tourism products currently being offered to promote Vietnamese tourism, but also actively participated in networking activities, business exchanges, and cooperation meetings with representatives from international travel companies, hotel chains, airlines, and global tour operators. The company welcomed numerous visitor delegations to its booth and signed several cooperation agreements with travel agencies specializing in premium clientele — a clear testament to the appeal and alignment of Crystal Holidays’ offerings with the global trend of green and sustainable tourism.

By participating in PATA Travel Mart 2024, Crystal Holidays aims to forge new strategic partnerships, expand its international customer network, and significantly enhance its brand presence on the global tourism map.

A representative of Crystal Holidays shared: “Participating in PATA 2024 is a valuable opportunity for us to showcase Crystal Holidays’ high-quality tourism products to a wide range of international partners and clients. We believe that with top-tier service quality, creative product development, and a commitment to continuous improvement and diversification, Crystal Holidays will further cement its leading position in the tourism market — not only in Vietnam, but across the region and the world.”

Source: Kenh14.vn